“It is important that those in the tourism industry are ready in terms of how to deal with Chinese tourists ..... An expert on Chinese Tourism, Dr Marcus Lee gave a detailed view of the Chinese tourism market and its expectations, focusing mainly on four key areas, cultural awareness, industry specific information, language and promotion of the Chinese market.”
Simon Foo, CEO, Air Niugini (PNG)

“Pocas veces he atendido a un seminario que pueda transmitir de modo tan claro y didáctico la forma de hacer negocios con China. Definitivamente Marcus es un excelente expositor, es extraordinario,  conoce ampliamente y de modo práctico su tema. Para cualquier persona interesada en aprender de China, atender a este seminario es obligatorio.”
Viviana Garcia, Partner, Delmar Ugarte (Peru)
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" We cant use generic marketing and promotional strategy for China market...you really need to understand the market properly in terms of customer behavior, demographic and tourism products they want ...The "China Ready Program" is a stepping stone for airlines, tour operators, hotels. to attain certification and accreditation as a trusted service provider for Chinese tourist." Jerry Agus, CEO, Papua New Guinea Tourism Board