The top leisure activities of Chinese visitors were shopping (85 percent), sightseeing (78 percent), experiencing fine dining (48 percent), visiting national parks and monuments (37 percent), visiting art galleries/museums (36 percent), traveling to small towns/countryside (34 percent), visiting amusement/theme parks (34 percent), traveling to historical locations (26 percent), taking in cultural/ethnic-heritage sights (22 percent), and taking guided tours (22 percent). Note: the number does vary by countries.
Statistics show that more and more tourists book the customized trips(400% increase), themed program(250% increase), entrance tickets(100% increase). In 2016, programs for outbound tourists become more diversified and convenient.
FIT vs Group
It is estimated that Chinese travel agencies organized more than 50 million tourists to travel overseas, most of whom are follow the group in 2016. Among 122 million outbound tourists, group travelers account for 40%, and individuals are over 70 million accounting for 60%. In 2019, 169 million Chinese travel overseas.
China Outbound Travel Demographic
Compared with men, female travelers are more likely to choose overseas destinations, with the latter making up 56% of China's outbound tourists. People born during the 1970s and 1980s made up nearly half of outbound tourists, but data shows that more and more younger people as well as the elderly have expressed the interests in overseas travel.