On Sept 28, 2017, Invited by Zimbabwe Ministry of Tourism, China Ready Program, a seminar on how to ready to Welcome Chinese visitor and marketing, was presented to 106 industry participants from 22 African countries in Bulawayo.
Results: Increasing Chinese tourist
In 2019, China Ready Workshop was launched in Harare, capital of Zimbabwe. The program was officiated by then Minister of Environment, Tourism and Hospitality Industry, attended by China Deputy Ambassador to Zimbabwe. In 2019, Chinese tourist number to Zimbabwe double to surpass 20,000 compare to previous year.
Results: Increasing Chinese tourist
In 2019, China Ready Workshop was launched in Harare, capital of Zimbabwe. The program was officiated by then Minister of Environment, Tourism and Hospitality Industry, attended by China Deputy Ambassador to Zimbabwe. In 2019, Chinese tourist number to Zimbabwe double to surpass 20,000 compare to previous year.
In 2023, Zimbabwe recorded a astonishing 500% increase in Chinese visitation number to surpassed 50,000 Chinese visitors in 2023, in direct competition and challenging the top destinations in Africa e.g. South Africa, Kenya. Zimbabwe Tourism Authority (ZTA) kept in contact with China Ready team since the launch of China Ready program in 2019.
Photo News
China Ready in Zimbabwe
The program is designed with latest statistics including spending behaviour, which cities to target, custom and culture of China, how 8 sectors can be better prepared for incoming influx of Chinese tourist. CCTV covered the news.
|
Per Capital Consumption
Top 10 itineraries of Chinese per capita consumption are Argentina, Chile, Madagascar, Ethiopia, La Polynésie française, Tahiti, Mexico, Brazil, Kenya, and l'Ile de la Reunion.
|