China Outbound Tourism Research Academy (COTA) is world's leading independent research academy for statistics, training quality assurance and market insights on China outbound tourism market.

With a team of researchers based in 9 cities in China, COTA constantly updates its statistics and consumer preferences. Aside from internal research papers distribute for members, COTA also published 350 pages "China Business Guides".

Research

City Focus

Analysis on China Outbound Travel Market by departure cities, cities with most spending per capital, tier 1, 2, 3, cities with individual characteristics and preferences, ranking of existing cities and most promising cities to be invested.

Industry Focus

Research on tourism industry and industry that is connected by tourism, including retails, real estate, telecommunications etc. Look into the investment potential and future development of the industry.

Country Focus

Look into how a country can be transform through tourism sectors, partnership between two countries and block of economies, how to begin, maintain the relationship and expedite the bilateral partnership.