China Ready Program® is a Training program with Marketing Execution, to assist Destination and Incoming Service Providers to be product/service ready and promote to Chinese visitors.

The program is operated by CBISN, Exclusively issued by China Outbound Tourism Research Academy (COTA) and supported by Welcome China, Largest Destination Marketing Agency in Asia with offices in 15 cities.

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What make us Different?

Experience

 Established in 2002, it is the First and oldest China Ready program in the market. The program is supported by China Outbound Tourism Research Academy (COTA) and train by Chinese speaker to ensure the authenticity.

Results

Successfully promoted 48 countries into China and brought results (Increase Chinese tourist, MICE, groups) to these destinations. The marketing activities is supported by Welcome China, largest Destination Marketing Agency in Asia.

Database

Access to 11,000 Chinese corporate members and outbound focus tour operators in China. The database is supported by China Ready Programs parent company, Association of SME Business owners (ICIF).