China Ready Program®  offer you with a complete picture of what is required to be product and  service ready to welcome Chinese visitors through certification and training program. Training Modules: Culture & Custom, Chinese Tourist Characteristic, Understanding of China Outbound Travel Market, Language, Industry Specific Knowledge , Marketing Tips and post Covid19 preference changed updates.

What make us different ? It is a Training Program with Execution. Train by native Chinese speaker who stand Chinese Psychology and decision making process. As the first and oldest "China Ready" program in the market founded in 2002, it has a track record of success case studies in 52 countries including increasing 100% of Chinese tourist number to some destinations.

Results Driven

I50 Italian Tour operators China Ready

150 Italian tour operators from different provinces and cities gathered in Venice to attend China Ready Programs by CBISN. Italy recorded 3.8 million Chinese tourist in 2016.

Prime Ministerial Delegation Briefing

CBISN was entrusted by Malaysian Government to brief Prime Ministerial Delegation, one of the earliest China Ready Program since 2004, attended by 100 Chairman of Stock Exchange Listed Companies.