On Nov 15, 2017, Invited by Papua New Guinea National Airline, Air Niugini, China Ready Program was presented to 79 industry participants to participate in the seminar held in Port Moresby on how to promote to China Outbound Travel Market and how to welcome them. The program was launched ahead of 2018 APEC and President Xi visit. In 2024, Papua New Guinea Tourism Authority (PNGTPA) launched industry wide China Ready Program which led the the successful Roadshow in China in June 2024 covering Guangzhou and Shenzhen (see photo below). In March 2025, direct flight from Guangzhou to Port Moresby (PNG Capital) by China Southern airline witness a 1/3 increase in filled capacity.
The Air Niugini program was launched by The People's Republic of China Embassy Commercial Counselor, CEO of PNG Tourism Board, CEO of Air Niugini etc. The program covered culture & custom, Chinese tourist characteristic, decision making process, Online promotion, languages and marketing tips.
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China Ready in South Pacific Countries
79 companies from Papua New Guinea including Hotels & Resorts, DMC, tour operators, attractions, tourism boards, retails, transport companies attended China Ready Program. The program was planned ahead of APEC 2018 and H.E China President official visit.
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Results-Driven ProgramThere are many "China Ready" programs in the market, but unfortunately nothing happen after the seminar. China Ready Programs by CBISN is supported by Welcome China Marketing efforts. Welcome China is the largest destination marketing agency in China.
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