In 2004, CBISN was entrusted to brief Malaysia Prime Minister H.E Abdullah Badawi Official delegation to Beijing, China Ready Program was presented by CEO Marcus Lee to 100 Chairman of Malaysia Stock Exchange Listed Companies to participate in the seminar held in Beijing on how to do business with China. Follow up was carried out from 2004 to 2018.
The key messages was understanding of culture, Chinese values, positioning, multiple ways of marketing in China and its obstacle. Malaysia received 2.1 million Chinese visitors in 2016, grew from 1.5 million in 2012.
Prime Minister Badawi greeted by Lee
His Excellent Prime Minister Abdullah Badawi was greeted by Marcus Lee, CEO of CBISN. Lee also presented a momento to Prime Minister Abdullah, a Chinese painting.
China Ready Program in 2004
China Ready Program was attended by Chairman of 100 listed companies from Malaysia, the most powerful and influential companies. This mark the beginning or Chinese Tourism and Investment Influx to Malaysia for the next decade.