WHAT IS CHINA READY ?

Certified

​China Ready® by CBISN is the largest China Ready Program launched in 52 countries, covering 6 continents, 27% of the Global Destinations. Established 2002, it was the first China Ready program launched.

​China Ready provides assurance to Chinese visitors that destination and service providers understand and adhere to the Chinese hospitality standard. The program consist of several stages including research and workshop training.  Exclusively issued by China Outbound Tourism Research Academy (COTA), the program is operated by CBISN and recognized by Ministry of Culture and Tourism. UNION PAY is part of the requirement.

Success Cases

Benefits

Below are 7 reasons for selecting this program:
1) 22 Years Experience  Creator of "China Ready" Program
2) Results Launched in 50 Countries, several countries achieved more than 100% increase in Chinese visitors
3) Database Reach 80% of Chinese outbound travel agents
4) Authenticity  Train by Chinese in English
5) Content more than 25 modules
6) Certified China Outbound Tourism Research Academy
7) Benefits Industry stakeholders and destination 

About

WHAT IS THE BENEFIT ?

Increase
Chinese
Visitors

Increase Chinese visitors through understanding of Culture & Custom, Industry Specific Knowledge, Expectations, post Covid19 preference change and Marketing to give you a Complete picture to be China Ready. Authenticity Guaranteed: Train by Chinese speaker with a Global perspective and high proficiency in English, who understood the Chinese Psychology and decision making process.

Program

Reviews

Testimonies

“the Chinese market is very different in terms of customer behavior and demography....hence the China Ready workshop is important to look into all these areas”
Jerry Agus
CEO, Papua New Guinea Tourism Board