Global Ready®
A New Initiative by China Ready
Since 2002, China Ready has worked with destinations, tourism boards, hotels, attractions, airlines, and travel stakeholders worldwide to prepare for the rise of Chinese outbound tourism. Over the past 23 years, the global tourism landscape has evolved dramatically. China is no longer only one of the world’s largest outbound tourism markets — it is also emerging once again as one of the world’s most important inbound tourism destinations.
As international connectivity returns and China continues to strengthen inbound tourism policies, destinations, tourism organizations, and industry stakeholders within China face a new opportunity: To become truly “Global Ready.”
What is Global Ready?
Global Ready® is a strategic inbound tourism readiness initiative developed to help destinations, tourism boards, tourism enterprises, and industry stakeholders to better welcome and serve international visitors from around the world. Global Ready® by CBISN services include: Global Ready Certification, Global Ready Accreditation, Global Ready Destination, Global Ready Certified, Global Ready Accredited and Global Ready Index for the travel & tourism industry.
Built upon the experience, methodology, and international network developed through China Ready since 2002, Global Ready focuses on helping Chinese destinations and tourism stakeholders strengthen their:
Global Ready® by CBISN aims to support destination’s transition from a major outbound tourism source market into a world-class inbound tourism destination ecosystem.
A New Initiative by China Ready
Since 2002, China Ready has worked with destinations, tourism boards, hotels, attractions, airlines, and travel stakeholders worldwide to prepare for the rise of Chinese outbound tourism. Over the past 23 years, the global tourism landscape has evolved dramatically. China is no longer only one of the world’s largest outbound tourism markets — it is also emerging once again as one of the world’s most important inbound tourism destinations.
As international connectivity returns and China continues to strengthen inbound tourism policies, destinations, tourism organizations, and industry stakeholders within China face a new opportunity: To become truly “Global Ready.”
What is Global Ready?
Global Ready® is a strategic inbound tourism readiness initiative developed to help destinations, tourism boards, tourism enterprises, and industry stakeholders to better welcome and serve international visitors from around the world. Global Ready® by CBISN services include: Global Ready Certification, Global Ready Accreditation, Global Ready Destination, Global Ready Certified, Global Ready Accredited and Global Ready Index for the travel & tourism industry.
Built upon the experience, methodology, and international network developed through China Ready since 2002, Global Ready focuses on helping Chinese destinations and tourism stakeholders strengthen their:
- international market readiness,
- visitor experience standards,
- global communication capabilities,
- cross-cultural hospitality,
- international trade engagement,
- and global tourism competitiveness.
Global Ready® by CBISN aims to support destination’s transition from a major outbound tourism source market into a world-class inbound tourism destination ecosystem.