China Ready Masterclass is coming to WTM London this November.
 
China Ready® by CBISN ranked No. 1 globally in Chinese tourism preparation program. Since inception in 2002, the program was launched in 54 countries, covering 6 continents, 27% of the Global Destinations. Over 4600 executives have participated in China Ready live workshop. 

​This premium, two-hour session is available to WTM attendees for £200 and offers:

• The latest insights into China’s tourism market trends
• Understanding the “New” Chinese travelers
• How Chinese visitors choose destinations, hotels, and experiences
• Sector-specific strategies (hotels, DMCs, shopping, luxury, transport)
• The power of social media and AI in influencing travel
• China Ready Scorecard and expert Q&A

 
Event details and registration link:
China Ready Masterclass @ WTM London
Location: ICC Maritime Suites, ExCeL London
Date: Wednesday, 5th November 2025
Time: 10:00 – 12:00
Limited seats available – register by 21 October 2025:
Register Now
 
Bonus resources valued at £299:

• Exclusive market report: China Outbound Travel Market Insight – October 2025 Edition
• 3-month email subscription with updates on trends & events
• Certificate of Completion (with assessment)

 
Join us to gain actionable insights and practical tools for succeeding in the dynamic Chinese outbound market.